Why you need Digital Marketing (SEO)

The world of corporate promotion is changing all the time. Today, companies have more options than ever when it comes to reaching the right crowd and meeting their advertising goals. Internet marketing and search engine optimization (SEO) rank among the most effective promotional approaches.

Should your company be investing in professional digital marketing and SEO? There are numerous reasons why these techniques make a lot of sense, regardless of company size or industry.

Highly Targeted Promotion

Just like other inbound techniques, internet marketing and SEO lead to highly targeted promotion. This means that the message will reach people who have a particular interest in it rather than a general crowd.

Targeting increases the effectiveness of a campaign and maximizes conversions. Let’s look at TV advertising as an example of the opposite. You get the message to a large crowd (a general audience). The exposure is massive but it doesn’t necessarily produce the desired outcome. This happens since most of the people viewing the advertising message have no interest in the topic or the company.

Through online promotion and website optimization, you’re reaching people who want to find out more about you. As a result, you can expect the campaign to deliver excellent results regardless of the fact that the audience will be smaller.

The Internet has Become Massive

Most people already look for information online prior to making a purchase or choosing a service provider.

Approximately 81 percent of shoppers in the US conduct online research prior to buying a product, MineWhat.com data suggests. It doesn’t end here – 61 percent of people read online product reviews before making up their mind and 55 percent of them report that online reviews influence their buying decisions.

The rise of mobile devices is furthering these trends even more. Almost 66 percent of the time spent with online retailers happens through a mobile device, Digiday statistics suggest. Nearly 174 million consumers in the US own a smartphone and 93 million people own a tablet.

The internet is changing the way in which people look for information and shop. If your business is not properly represented online, it may as well be non-existent. Search engine optimization and online promotion make it easier for people to reach your content and get acquainted with your brand. As a result, you can experience consistent growth in the number of loyal customers.


Let’s go back to the example mentioned earlier in the article – television advertising. Most companies that have advertised through TV or are interested in the opportunity know that it can be tremendously expensive.

Online promotional techniques come with unprecedented cost-effectiveness. Both website optimization and internet marketing are affordable. Startups, small companies and large corporations can all benefit from either SEO or one of the multiple internet marketing techniques.

Outbound leads tend to cost approximately 61 percent more than the leads generated through an inbound strategy like SEO or online advertising. In addition, the return on investment (ROI) also happens to be much higher.

Both SEO and internet marketing campaigns are easy to track and modify for maximum effectiveness. SEO agencies and online marketers can give their clients a detailed breakdown of the campaign’s reach, the conversions and the effectiveness of the approach. On-the-go modifications are possible, which increases the effectiveness of the campaign even further.

A Chance to Beat the Competition

Newcomers and small companies in highly competitive niches find it quite difficult to establish their positions and steal a market share from the bigger players.

The good news is that online forms of promotion and optimization create a level playing field for all businesses. Small companies get a wonderful opportunity to build their reputation, even if competitors can dedicate a much larger budget to promotion.

Reaching the top of the search engine results page for keywords of preferences will grant the website massive traffic, even if it belongs to a tiny company. Thus, online promo strategies make it possible for just about everyone to identify a profitable market niche and begin generating revenue right away.

Overall Brand Establishment

Digital marketing and SEO have become two of the staples of brand establishment in today’s high-tech world.

In the past, SEO consisted of several techniques aimed at improving the search engine positioning of a website. Today, it’s become a much more complex reputation establishment strategy. Good search engine positioning has become dependent on quality website design, mobile optimization, good content and solid social media presence.

Completing all of these tasks will have a massively positive impact on the reputation of a company. A solid online presence can establish a certain brand as the leader, the biggest authority in the field. Such a positive reputation can easily be harnessed to grow one’s clientele and maximize revenue in the long run.

These are just some of the most important reasons why you should be doing digital promotion and SEO. Such professional services will continue delivering results in the years to come. In fact, their prominence will grow significantly. If you want to be the leader in the industry and establish yourself as an innovator, you should definitely invest in the execution of such campaigns.

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